How We Started
Massey Ferguson S.A.S.
Is an American agricultural machinery manufacturer. The company was established in 1953 through the merger of farm equipment makers Massey-Harris of Canada and the Ferguson Company of the United Kingdom. It was based in Toronto, then Brantford, Ontario, Canada, until 1988. The company transferred its headquarters in 1991 to Buffalo, New York, U.S. before it was acquired by AGCO, the new owner of its former competitor Allis-Chalmers.
Massey Manufacturing.
In 1847, Daniel Massey established the Newcastle Foundry and Machine Manufactory in what is now Newcastle, Ontario.[1] The company made some of the world’s first mechanical threshers, at first by assembling parts from the United States, but eventually designing and building its own equipment. Daniel Massey’s son, Hart Massey, renamed the enterprise the Massey Manufacturing Co.
In 1879, the company moved to Toronto[2] and it soon became one of the city’s leading employers. It was located on King Street West at Strachan Avenue, occupying the former Toronto exhibition grounds, the site of Toronto’s Crystal Palace, just south of the Provincial Lunatic Asylum and north of the Central Prison. The huge complex of factories, consisting of a 4.4-hectare (11-acre) site with plant and head office at 915 King Street West (now part of Liberty Village), became one of the best-known features of the city. The company expanded further and began to sell its products internationally.[2] Through extensive advertising campaigns, it became one of the most well-known brands in Canada. A labor shortage throughout the country also helped to make the firm’s mechanized equipment very attractive
Massey Ferguson
In 1953, Massey-Harris merged with the Ferguson Company to become Massey-Harris-Ferguson, before shortening it to Massey Ferguson in 1958.[1] They tried to consolidate the two dealer networks and product lines. Its television and radio advertising featured an upbeat jingle with a male chorus singing, “He’s a get-up-early, keep-’em-rollin, Massey-Ferguson kind of a man.” Nevertheless, the company soon began to decline financially after facing increasing international competition in the 1960s, when the firm began to struggle.
Hanomag-Cura, Argentina
In 1971, Massey purchased the local facilities of Rheinstahl Hanomag-Cura in Argentina, which had been established in 1960. The production of tractors and other agricultural implements, during until 1999. Some model numbers made in Argentina included 65R/250/252, 155, 150, 5160 S-2 / S-4, 5140 / 5140–4, 265, 255, 250, 250 S “viñatero”, 8500 and 9500.
Other model numbers included 1075, 1078, 1095h, 1098, 1175 / 1175 S, 1185 / 1185 S, 1195 L / 1195 S-2/S-4, 1215 S-2 / S-4, 1340 S-2/S-4, 1360 S2/S4, 1615 L / S 1615 L, 1640, 1650, 1670, 1690, 1465, 1475 “Super alto”, 1485, 1499 SX / 1499 L.
Sunshine, Australia
In 1955, Massey purchased the Australian manufacturers of Sunshine harvesters, H.V. McKay Pty Limited. Hugh Victor McKay had invented the combine harvester in 1884, the first machine to combine the functions of reaping, threshing and winnowing grain from a standing crop. By the 1920s, H.V. McKay Pty Ltd was running the largest implement factory in the southern hemisphere, covering 30.4 hectares (75 acres), and led the international agricultural industry through the development of the world’s first self-propelled harvester in 1924.
In 1930, the H.V. McKay Pty Limited was granted exclusive Australian distribution of Massey-Harris machinery. The company was then renamed H.V. McKay Massey Harris Pty Ltd. Throughout World War II, H.V. McKay Massey Harris exported over 20,000 Sunshine drills, disc harrows and binders to England to facilitate the increase in food production.
In 1955, the remainder of H.V. McKay Pty Ltd was sold to Massey Ferguson. Manufacturing ended in 1986, and the last section was sold off and demolished in 1992. The former bulk store, factory gates and clock tower, factory gardens, and head office complex still exist and are all listed on the Victorian Heritage Register.[17]